The goal of the Ambacht in Beeld Foundation is to continuously spotlight craft in an inspiring way, to facilitate meetings and cross-pollination, and to accomplish that people of all ages value master craftsmanship. The Foundation aims to achieve its goals by organising events, debates, symposia, educational programs et cetera. The foundation has no intention of making a profit.
The foundation has an independent board, with the following members:
Director: Barbara Teulings, leather worker
Secretary: Nadia Abdelkaui, curator Museum Het Schip and Centraal Museum Utrecht
Treasurer: Susan Noordijk, owner Van Mierlo administration office